CEO
SE—01
Aaryan Pillai
Chief Executive Officer
Sets the vision and steers Straight Edge's growth — orchestrating partnerships, leadership, and the overall direction of the company.
ABOUT THE HOUSE
We don't follow standards.
We set them.
STRAIGHT EDGE is a creative authority engineering brands, events, and stories that move culture forward.
— OUR VISION
Building the most decisive creative house in the country.
We exist to engineer outcomes — not deliver decks. Every event, campaign, and content system we ship is built with the precision of a craftsman and the ambition of a founder.
Our vision is simple: become the operating system behind India's most ambitious brands, athletes, and cultural moments — and export that craft to the world.
Precision. Power. Presence. Those aren't taglines. They're the standard.
— OUR GOALS
What we're building toward.
01
Set the Standard
Build a category-defining creative house that other agencies measure themselves against.
02
Engineer Iconic Moments
Deliver experiences and campaigns that audiences remember long after the lights go down.
03
Scale Globally
Take Indian creative craft to international stages — events, brands, and stories without borders.
04
Empower Brands
Give every partner the strategy, systems, and content infrastructure to dominate their category.
— THE LEADERSHIP
The minds behind the edge.
08 / FOUNDING TEAM
CFO
SE—02
Harsh Dave
Chief Financial Officer
Owns the financial architecture — budgets, forecasting, capital strategy, and the discipline that keeps every project profitable.
COO
SE—03
Pranjul Shukla
Chief Operating Officer
Runs day-to-day operations and event execution — turning ambitious plans into flawless on-ground delivery.
CMO
SE—04
Rishi Soni
Chief Marketing Officer
Leads brand, marketing, and storytelling — building the campaigns and narratives that make our clients impossible to ignore.
CIO
SE—05
Jwal Shah
Chief Innovation Officer
Drives innovation, technology, and creative R&D — integrating AI, content systems, and new formats into everything we ship.
CH
SE—06
Udita Das
Creative Head
Shapes the visual identity and creative direction — crafting the moodboards, art systems, and aesthetic standards behind every campaign.
UI
SE—07
Govind Khatiyan
UI Developer & Model
Builds the digital surfaces and embodies the brand — engineering interfaces with the same precision he brings to the lens.
AI
SE—08
Shlok Soni
AI & Technological Head
Architects the AI and tech stack powering Straight Edge — automation, intelligent workflows, and the systems that scale our craft.
Ready to set a new standard?
Let's build something the industry will measure itself against.
ENGAGE THE TEAM →